PR & Events

Big Bad Wolf Celebrates the Joy of Reading with Cebuanos

September 8, 2023
Big Bad Wolf Books_Books

-Aims to empower the community by giving access to affordable books-

CEBU, Philippines — Bringing over 2 million brand new books each year, Big Bad Wolf Book Sale has made literature more accessible to Filipinos by offering huge discounts of up to 95% off.  Best of all, entrance to the Book Sale is absolutely FREE! The sale will feature new and exclusive releases only available in Cebu from September 15 until October 1, 2023 from 10 AM to 10 PM, at SM Seaside City Cebu, Lower Ground level, Cube Wing.

Big Bad Wolf Books sources only the best quality, brand-new books from publishing houses in the United Kingdom and the United States. At the heart of the event is Big Bad Wolf’s CSR initiative, the Red Readerhood program which aims to empower underprivileged youth by donating books to deserving communities and schools.

This time around, they chose Gawad Kalinga and The Sister School of Mary – Boystown in Minglanilla, Cebu as the beneficiaries of this CSR program. Big Bad Wolf Books will pledge 1,000 books which will go towards the GK Traveling Maleta Library, a program by Gawad Kalinga that, similar to Big Bad Wolf Books’ mission, aims to provide literary works and promote reading to less fortunate communities by lending a suitcase full of books for 1 month before transferring it to another community who needs it.

Students of the Sister School of Mary – Boystown opens the event with a moving rendition of “Seasons of Love”.

“At Big Bad Wolf, we’ve always believed that books have the power to transform lives, open doors to opportunity, and spark imagination. It’s not just about selling books; it’s about making a lasting impact in the communities we touch. Our partnership with Gawad Kalinga aligns perfectly with our vision of using literature as a force for good. Gawad Kalinga’s commitment to uplifting underprivileged communities resonates deeply with us. Through our partnerships, we have the privilege of contributing to the communities that support us. This time, we also want to extend this noble mission by providing books to The Sister School of Mary – Boystown. This gesture is not just about giving them access to books; it’s about providing the tools for knowledge, personal growth, and hope,” said Andrew Yap, co-founder of Big Bad Wolf Books.

In a world where access to education is key, Big Bad Wolf Books recognizes the pivotal role books play in shaping young minds. Guests can support the Red Readerhood program by purchasing books for donation at the Red Readerhood counter during the three-week long Big Bad Wolf Book Sale Cebu 2023.

‘UNBELIEVABLE’ Retail Experience

For its run in Cebu, the Big Bad Wolf Book Sale will feature ‘UNBELIEVABLE’ discounts as low as P20, allowing visitors to stock up on an extensive range of genres without breaking the bank.

“The Big Bad Wolf Book Sale Cebu 2023 carries titles and genres exclusively for Cebuanos who wish to visit the book sale. Brand new books that are of best quality from publishing houses in the United Kingdom and the United States await book enthusiasts. We can’t wait for Cebu to see the biggest and the baddest Big Bad Wolf Book Sale yet,” said Carol Chuaying, Big Bad Wolf Books’ Philippine partner.

To enjoy the bigger, badder, and better book sale, visitors must scan and register the provided QR code to gain full access to the book sale and its exclusive deals and offers.

“This is the first time we are holding the Big Bad Wolf Book Sale inside an SM mall—and the SM Seaside City Mall at that. We are grateful to SM Malls that they have provided the perfect setting for this literary extravaganza. Truly, it captures the essence of Cebu and the fun that is Big Bad Wolf Book Sale, “ Carol Chuaying said.

Official Bank Partnership with Metrobank

To further enhance the readers’ experience, Big Bad Wolf Books is also proud to announce the return of Metropolitan Bank & Trust Co. (Metrobank) as its official bank partner. Visitors can expect special offers and discounts when using their Metrobank credit and debit cards during the event, making it even more rewarding to explore the vast collection of books:

  • Early VIP Access – Metrobank credit and debit cardholders get first dibs on books as we open the doors for you on September 14 from 12 NN, a day before everyone gets to rush into the book sale!
  • 0% installment – For a minimum purchase of P3,000, Metrobank credit cardholders can avail of 0% installment for 3 months.
  • Metrobank Exclusive Payment Lanes – Metrobank card holders can enjoy dedicated payment lanes during the Sale.

If you don’t have a Metrobank credit card yet, apply for one at the special booth located at the event or visit before the Sale to enjoy the exclusive Metrobank benefits. Qualified applicants can get either NO Annual fee for life or up to 100k rewards points for select cards and amounts of accumulated spend.

With bigger, badder, and better prices, exclusive titles, and an enchanting atmosphere, Big Bad Wolf Book Sale Cebu 2023 promises to be the ultimate destination for book enthusiasts and families alike.

Want to get your hands on new books ahead of the crowd? Get a chance to win access to the VIP day of Big Bad Wolf Book Sale happening on September 14, 2023! Head to our social media pages to view the mechanics and participate in the contest. Hurry, limited slots only!

For more information regarding Big Bad Wolf Books’ return to Cebu, visit:


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